The penny starting to drop, for this poster on their forum...
Sadly we’re a mid-table third division club.
In the last 25 years we’ve spent more seasons in League One than we have in the Premier League. We’ve been on a steady decline for at least 15 years. We’ve not won anything for 40 years. We’ve not even had a day out at Wembley for more than 20 years. Our ground (whilst better since the new owners came in) needs huge investment to make it fit for the next 50 years. We’re in a location in the country that whilst lovely means that you need to relocate if you’re joining the club.