We had 1 good season finishing 12th and then a weird one where we weren't good for large spells but then got a few wins near the end and ended up finishing 11th. On paper 11th is great but load of the season was horrible.
Why not? Why would a young flair player leave a league which suits his style more and a team that are probably stronger than ours? I love Norwich but our support and facilities can get matched and beaten by loads of clubs.
Swansea had a better squad than us and European football when Bony joined them. They'd have beaten us even if we'd have matched their bid.
But look at this from an outside players perspective. Chances are that players like Ogbonna or Firmino had watched ZERO of our games during that period and would likely have simply been looking at stats, taking advice from agents/friends/fellow players and also having a look at the club and seeing what we could offer financially.
The reality of the prem is that outside of the top 8 or so teams, the squads and quality are pretty much of a muchness, and for many players there's little to choose between a Sunderland, a Norwich or a West Brom, so players move based on the strength/reputation of the league, how likely they are to play and in what role, and the financial recompense for doing so will be.
Other clubs may well be able to offer similar facilities (although many also do not), but very few outside of the likes of Man Utd and Chelsea etc, get such regular and strong support from their fan base like we do. If West Brom or Swansea went down, I very much doubt they'd be racking up 25k attendance a game in the champs, never mind league one, and this sort of support is a great incentive to a potential new signing.
As for Bony, he may well have chosen Swansea over us (if fact, I'd argue that he almost certainly would have done), but there's a big difference between being beaten by a club with maybe more to offer to the player at that stage, than not making a bid at all or claiming we couldn't afford it. Bony didn't go to Swansea because we couldn't afford him, he went because we didn't make an offer and they gave him what he was looking for, simple as that.
I hate the 'little old Norwich' phrase, but sometimes I think our fans don't realise how attractive a club we can be to many players, and whilst they may not have really worked out for us, the signing of players like RvW and Fer clearly shows we can attract good talent from overseas - even if it's not the very cream of the european elite.