You're entirely correct, it is a business and no one is twisting anyone's arm.
But it throws up very good points about whether or not you want a slick business, or a "little ole Norwich" community club.
We're not Man United, we're Norwich, and I think that they have got the balance of things a wee bit wrong in recent years.
The £19.99 DVD's, all four of them, the Wembley tracksuit jacket at £50, all on the back of being the most expensive tickets in the Championship, another season where the fans showed their loyalty in great numbers.
We're fans, not just customers.